Ajay Aggarwal brings over two decades of cross-functional industry experience, working at the intersection of design thinking, business transformation, and innovation. At Momentum Strides™, he focuses on embedding design thinking into enterprise strategy, enabling organisations to translate customer insight into measurable business outcomes and sustainable growth.

His career spans advisory, product and service design, process automation, sales, business development, and capability building across a wide range of industries including banking, manufacturing, FMCG, IT, education, consulting, BPO/BPM, NBFCs, automotive, and entertainment. Ajay has consistently enabled organisations to reimagine customer value, redesign business processes, and build innovation-led capabilities that drive competitive advantage.

Ajay has played a pivotal role in establishing and scaling the Design Thinking and Innovation practice within a leading global consulting environment, transforming it into a high-impact, commercially successful capability. His work is distinguished by the ability to bridge strategy with execution—translating innovation concepts into practical, scalable business solutions.

He is a recognised thought leader in the areas of design thinking, innovation, and experience design, having authored multiple papers and articles. As a speaker at industry forums, Ajay brings practical insights on customer experience transformation and innovation strategy. He has coached over 4,000 professionals in Design Thinking and mentored more than 150 innovation-led business projects, building organisational capability at scale.

His areas of expertise span design thinking, product and service design, customer experience, storytelling, agile transformation, and process excellence. His distinctive approach lies in combining design thinking with business pragmatism—ensuring that innovation is not only creative, but actionable and outcome-driven.